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Design influences every aspect of Bumble and bumble
– we have decades of work including thousands of photographs, so when we found ourselves needing to transport Bb. culture to seven different cities and do ourselves justice, we faced a few challenges. After all, this was our chance to show people what Bb. really is, and hanging a few pretty posters simply wouldn't do… "I'd never turned a drawing on a napkin into an installation before, but there's a first for everything. I knew this thing would be a monster, even though we had worked for months to be ready; set-dressing seven different, massive spaces in as many cities was never going to be easy. It was easy to get carried away with a project of this scope, but we knew we had to keep it manageable, which is what I kept reminding myself every day. We were decorating Bb.On Tour with hundreds of images - some hadn't been seen in years (and came from a place on the Bb. photo server called The Vault - I love that name). We were displaying some of them huge, but we couldn't figure out how to transport them without destroying them. We tested all sorts of materials, adhesives - and on the first day all our early ideas were killed. We adjusted - instead of printing whole images, we created a modular display printed on 11x17 inch stickers, so these big images were actually made up of lots of small squares - the final effect was not so perfect, kind of raw, and even better than what we had started with. We had the dimensions of each space in advance so we weren't going in completely blind, but then of course we'd arrive and there would be an unexpected, unmovable wall - which meant abandoning plan A and improvising, being open to new ideas (and not too married to our original ones). Thankfully, the On Tour Team really pulled together. I'd look around and see them, sleeves rolled up, stenciling the walls, painting something, creating right on the spot, just doing what needed to be done to get it right - nobody was worried about what was and wasn't their job. We all just really wanted to make something we could be proud of, and as hard as it was, we never felt more cohesive, like more of a team. Like Howard kept saying, “How do you eat an Elephant? One bite at a time.” - Sarah Wilkinson, Designer, Bb.Art Department |
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